SEVEN’s strategy is to make entertainment the centre of local community lifestyle across the Kingdom. Al Hamra Entertainment development is a vibrant, community-minded destination, accommodating a mix of entertainment, food and beverage, and retail, where comfortable public plazas and green spaces are combined with world-class activities and attractions that engage and excite; to provide a hub of activity which can be tailored to suit each local market.
AESG was appointed to undertake the following: